The Ultimate Guide to Customer Appreciation Gifts Want to show your customers how much you value them? Good idea. With so many of your competitors fighting for the same dollars, customer appreciation gifts are a great way to incentivize your current customers to keep coming back to your store. 58% of consumers indicated that the most important way a brand can interact with them is through surprise offers and loyalty gifts. That’s important because: Getting a new customer is 5x more expensive than retaining an existing one A 5% increase in customer retention can boost profits by 25-95% Success rate of selling to a new customer? 5-20%. Success rate of selling…
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